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ELEVATING THE ART OF MEMBERSHIP

Consulting Services for Private Clubs

I help private membership clubs build strong, intentional membership programs through clear structure, refined systems, and thoughtful design. My focus is creating an experience that reflects the club’s identity and delivers long-term value.

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WHO I AM

Sunita Bhagwan

Private Club Consultant

With more than twenty years in business development, my work has consistently centered on growth and operations.

 

I have supported several high-end private clubs through pre-opening planning, acquisition strategy, operational structure, and community development.

 

My experience spans both the strategic and the day-to-day realities of running a membership program, giving me a clear understanding of what drives strong communities and sustainable long-term growth.

WHAT I DO

Focused Solutions for Growth

Membership Architecture

Creating a strong foundation for how membership works, who it attracts, and how it supports the club’s long-term goals.

Operational Systems

Organizing the internal processes, tools, and workflows that keep membership running smoothly day to day.

Value Positioning

Defining what sets the club apart and ensuring its identity is communicated with clarity and confidence.

Experience Design

Designing a cohesive member journey that feels intentional, from the first visit to long-term engagement.

WHY IT MATTERS

What the Numbers Say

Membership trends are shifting, and clubs are feeling it. Attrition, weak onboarding, and unclear systems can quietly erode even the strongest communities. These industry numbers highlight why structure, clarity, and intentional member experience matter more than ever. 

Up to 25%

of members will leave a club in the 1st year if they are not properly integrated into the club's lifestyle and community.

33% Return

on member loyalty is seen when clubs and luxury brands employ personalization strategies.
 

Around 75%

of members who resign from a club cite "lack of use" or "lack of value" as their primary reason for leaving.

Contact  

Interested in working together? Fill out the form and let's discuss how I can support your goals.

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© 2025 by Sunita Bhagwan | SB Growth Strategies

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